Hey, I'm Alex.
Senior Product Designer · Currently at Tacter
I'm a Senior Product Designer focused on building scalable digital products in fast-moving environments.
I've worked across both 0→1 and 1→N stages, defining product foundations, design systems, and scalable interaction patterns that support long-term growth. My work turns complex problems into clear, intuitive systems that balance user needs, technical constraints, and business impact.
I care deeply about outcomes. I help define what success looks like, measure real usage, and iterate continuously to improve activation, retention, and overall product quality.
Beyond execution, I contribute to design leadership by shaping processes, raising quality standards, and building systems that allow teams to move fast without sacrificing clarity or craft.
More recently, I've been integrating AI-powered features and workflows into products, focusing on delivering meaningful value at scale while maintaining simplicity and trust.
Experience
Led design across both 0→1 and 1→N phases, helping scale the platform from early foundations to nearly 1M users. Built and maintained the design system from scratch.
Designed scalable systems for content generation and consumption, including AI-powered features. Owned feature outcomes end to end: defining success metrics, measuring impact, and driving continuous iterations.
Led the evolution and expansion of the product offering across B2C and B2B. Designed a unified, scalable platform enabling airlines, internal teams, and delivery partners to manage complex workflows.
Built flexible design foundations capable of supporting multiple stakeholders and business constraints without increasing product complexity.
Led UX optimization across web and mobile, improving usability and conversion across key financial journeys. Designed scalable interfaces aligned with product strategy and brand system.
Designed digital experiences across Peugeot, Citroen, and DS websites and campaign microsites. Conducted competitive benchmarking and UX research.
Brand and digital asset development for large-scale events and marketing platforms.