Alex González

Hola!

My name is Alex and I'm a Senior Product Designer focused on building scalable digital products in fast-moving environments.

I've worked across both 0→1 and 1→N stages, defining product foundations, design systems, and scalable interaction patterns that support long-term growth. My work turns complex problems into clear, intuitive systems that balance user needs, technical constraints, and business impact.

I care deeply about outcomes. I help define what success looks like, measure real usage, and iterate continuously to improve activation, retention, and overall product quality.

Beyond execution, I contribute to design leadership by shaping processes, raising quality standards, and building systems that allow teams to move fast without sacrificing clarity or craft.

More recently, I've been integrating AI-powered features and workflows into products, focusing on delivering meaningful value at scale while maintaining simplicity and trust.

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I am passionate about shaping products that make sense, feel clear, and provide lasting value to the people who use them.

Experience

Senior Product Designer — Tacter

Senior Product Designer working in a multidisciplinary team across product, engineering, data, and content.

Led design across both 0→1 and 1→N phases, helping scale the platform from early foundations to nearly 1M users. Built and maintained the design system from scratch, enabling consistency, speed, and scalability as the product expanded.

Designed scalable systems for content generation and consumption, including AI-powered features used by a large user base. Owned feature outcomes end to end: defining success metrics, measuring impact, and driving continuous iterations based on real usage data.

Design leadership responsible for people, process, and the purpose of the design function within the team.

2022 — Present

Lead Product Designer — BoB

Product Designer working closely with product, engineering, and operations in a multidisciplinary environment.

Led the evolution and expansion of the product offering across B2C and B2B. Designed a unified, scalable platform enabling airlines, internal teams, and delivery partners to manage complex order states and workflows in a single system.

Built flexible design foundations capable of supporting multiple stakeholders, operational edge cases, and business constraints without increasing product complexity.

Design leadership focused on raising quality standards, improving collaboration, and scaling design processes across teams.

2019 — 2022

Product Designer — Finizens

Led UX optimization across web and mobile, improving usability and conversion across key financial journeys.

Designed scalable interfaces aligned with product strategy and brand system. Contributed to requirement definition, user stories, and growth opportunities within a cross-functional product team.

2019

Product Designer — Groupe PSA

Designed digital experiences across Peugeot, Citroen, and DS websites and campaign microsites.

Conducted competitive benchmarking and UX research to inform interaction design, information architecture, and cross-brand consistency across markets.

2018 — 2019

Earlier Experience

Visual Designer — Artexis Easyfairs (2017)
Brand and digital asset development for large-scale events and marketing platforms.

Video Editor — eSports Mirror (2016)
Produced esports content for highlights, community engagement, and social channels.

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