At Tacter, I am responsible for both Product Design and Product Management, leading the product from its earliest concept to the platform it is today. I designed and defined every step of the user experience, launching features that helped the product grow to hundreds of thousands of monthly users while balancing business needs with the expectations of gamers who rely on Tacter daily. I built a scalable design foundation with reusable components and product patterns that can support and adapt to hundreds of different games.

From zero to execution, I shaped all product solutions through research, interaction design, visual design, and continuous iteration. I worked closely with engineering and business stakeholders to align strategy, refine scope, and deliver high-impact features quickly while respecting technical constraints and ensuring long-term scalability. This end-to-end ownership allowed us to ship faster, improve product quality, and deliver measurable value for both the company and its users.

At BoB, I led the end-to-end design strategy across the entire product ecosystem, including the web platform, mobile app, back office, and notification systems. I built and scaled the company's design system, introduced standardized workflows, and created reusable templates that improved handoff, user testing, and component documentation. Alongside design, I also took on Product Management responsibilities, driving discovery, defining product requirements, prioritizing initiatives, and improving cross-functional delivery. I recruited and managed the design team, fostering a data-informed and scalable design culture that strengthened collaboration with product and engineering.

At Finizens, I led UX analysis and continuous improvement across the web and mobile journey, optimizing usability and conversion across key customer touchpoints. I designed interfaces aligned with product strategy and brand identity, while also supporting Product Management by defining requirements, writing user stories, and identifying opportunities for growth. Additionally, I collaborated with marketing and communications to deliver consistent online and offline assets for social media, press, and events.

At Groupe PSA, I designed interfaces and interactions for websites, landing pages, and microsites across Peugeot, Citroën, and DS, supporting major campaigns and product launches. I conducted competitive benchmarking and UX research within the automotive and dealership ecosystem to guide design decisions. My work included creating low- and high-fidelity prototypes, defining information architecture, and producing digital assets such as banners and videos while ensuring consistency across brands and markets.